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Walmart Announces Sale to Rival Amazon's Prime Day

Posted July 13, 2015 by Staff

Walmart today announced two initiatives aimed to compete with and their highly anticipated Prime Day on Wednesday of this week.

First, Walmart will launch over 2,000 special online exclusive deals on Wednesday, the same day as Amazon's Prime Day sale. These rollback savings will last for around 3 months, so don't expect any huge Black Friday-level deals. These will likely be similar to the sales Walmart typically has in the weeks leading up to Black Friday, so don't get your hopes up.

Walmart also announced that they have lowered their free shipping threshold from $50 to $35, matching Amazon's threshold for non-Prime account holders. This new, lower threshold will last for at least 30 days according to a Walmart spokesperson.

Walmart is trying to draw a comparison between their deals, which are available to everyone, compared to Amazon's Prime Day deals which require the $99/year Prime subscription. Walmart claims it is "standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save."

What do you think? Will you check out Walmart's sale on Wednesday?
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