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Amazon's Prime Day Fails to Match Hype, Deals Disappoint

Posted July 15, 2015 by Staff

As we accurately predicted when the sale was announced, Amazon's Prime Day seems to be not much more than a clever marketing trick Amazon used to get more people to sign up for the $99/year Prime subscription before the sale went live.

While the sale isn't over quite yet, and there have certainly been more products offered at "sale" prices today, the deals for the most part have been disappointing. Amazon clearly went with the "quantity over quality" strategy for this sale.

This is the case with virtually all sales that try to capitalize on the Black Friday hype with tag lines such as "Black Friday in July" or in Amazon's case, "More Deals Than Black Friday." As we've told you time and time again, these wannabe-Black Friday sales just will never be as good as the real thing.

Many of Amazon's "deals" today are for items that very few people would realistically even be the smallest bit interested in buying. While there have been a handful of legit deals, most of those sold out within seconds or minutes, indicating that Amazon wanted the hype and didn't want to lose much money today by offering larger quantities of the best sale items.

The competing sale from Walmart today was also disappointing, although we are happy to see their lower $35 free shipping minimum and hope it stays through the end of the year which will make the real Black Friday deals even better.

So now what? Consider it a lesson learned: when it comes to Black Friday sales, there's no substitute for the real thing. But don't despair - Black Friday is just over 4 months away and as always, we'll have all the leaked ads, news and most importantly, legit hot deals here on
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