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Amazon's 2nd Annual Prime Day Coming in July

Posted June 27, 2016 by Staff

Following the hype of last year's Prime Day, Amazon has confirmed that their second annual Prime Day will happen at some point next month. No exact date has been announced, however last year's Prime Day was on Wednesday July 15th, so if they choose another Wednesday, it could be either July 13th or 20th of this year.

Last year's Prime Day brought Amazon a huge amount of sales, with over 34 million products ordered and nearly 400 orders were placed per second. Amazon touted the fact that they had more orders on Prime Day last year than they did on Black Friday the previous year, but that stat is misleading as Amazon extends their Black Friday sale to the entire month of November, so the amount of sales on Black Friday itself is relatively small as most of their deals are over by that point.

Nevertheless, we expect a huge number of deals this year on Prime Day. Amazon is recruiting some of their third party sellers to be a part of the event, requesting deals with prices lower than they've been this year as well as quantity minimums. We'll have much more coverage of Prime Day 2016 once the date has been finalized.
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