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Check out our Predictions for Black Friday 2018

Posted October 1, 2018 by Brad Olson

This year marks our 15th year covering Black Friday here on GottaDEAL. As we do every year, we’ll use our past Black Friday experiences and expert deal hunting skills to come up with a set of predictions for what you can expect on Black Friday this year, both in stores and via the many great online sales to come.

We post hundreds of deals each week all year long on GottaDEAL, which makes it possible to accurately predict what kind of deals will likely appear in Black Friday ads this year. We also consider the opinions and predictions of many of our forum members when compiling these predictions.

This year Black Friday falls on November 23rd which is the earliest possible date. This gives retailers the maximum amount of time between Black Friday and Christmas. It also means the ads should show up earlier than most years. Next year however Black Friday moves to its latest possible date - November 29th.

General Predictions

Last year we saw store opening times hold steady for the most part. There weren't too many stores that opened earlier than previous years as the annual trend of moving up opening times by an hour or two seems to have stopped. In fact there were a few stores that opened later than the previous year.

This year we see things holding in place as far as opening times. We see the major stores again opening between 4pm and 6pm on Thanksgiving Day. We're not expecting many stores to open earlier this year, and we might even see a few stores that traditionally were open on Thanksgiving decide to stay closed this year.

When it comes to the quality of deals, we're not expecting a noticeable increase in the “hotness” of deals in this year’s ads. We thing the level of deals will be quite similar to what we saw the last few years. We also expect retailers to continue to focus more of their attention (and stock levels) on the online component of their Black Friday sale as well as pre- and post-Black Friday online sales.

We expect the earlier pre-Black Friday sales to continue, and we think the deals offered earlier in the month will be even better than last year, leading to more pre-Black Friday revenue for retailers and more deals for shoppers. These pre-Black Friday sales will be available both in stores and online and we'll cover the best ones here on the site. Amazon will likely launch their "Countdown to Black Friday" sale either the last week of October of the first week of November.

We’ve also seen the continuing trend of certain retailers using Black Friday to hype up lackluster sale events throughout the year, with taglines such as “Black Friday in July”, however we have yet to see any of these sales amount to anything even approaching the traditional November sales. Unlike these disappointing sales, we expect early November deals to be worth checking out.

From 2013 to 2017, many of the top retailers including Walmart, Best Buy, Target and Kohl’s decided to release their Black Friday ads early, and they all did it within a crazy 48 hour period. We expect this to likely be the case again this year, so mark November 5-8 on your calendar as the days when the hottest ads will most likely be leaked.

Online Deals

While overall retail numbers have been relatively stagnant the past few years, online shopping continues to see huge growth with plenty of room to grow even more. Last year once again saw a massive increase in online sales for Thanksgiving, Black Friday and Cyber Monday and we expect an even bigger jump this year.

We’ve consistently found November to be the best month of the year for online deals. We’re expecting some great deals all month long with sales continuing through the first half of December. Keep in mind that despite the name, online Black Friday sales typically start on Wednesday of that week, so if you wait until Friday to do your online shopping, you’ll be missing out on the best online Black Friday deals.

The sheer number of sales and deals offered online can be overwhelming, especially for those who are not as experienced with online shopping. As always we’ll be here to help you by analyzing the sales and letting you know about the best ones we find so you can score the top deals before they sell out.

Check the links below for our exclusive predictions for the most popular items this year in major product categories:Feel free to share your own predictions in the comments section on any or all of the articles. We want to know what you are expecting to see on Black Friday this year. You can also let us know your thoughts by posting on the message boards.
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